Find the ID of a specific text in a specific column of a many-columned cell.

A simple question, for which a simple, to the point answer has been hard to find.

Please see the attached image of my cell. I wish to find the index of the ticker ZYXI in column 1. How?

Answer 1

[Ulrik William Nash]

dx = find(strcmp(Fundamentals, 'ZYXI'))